Whiteboard Wednesday: Good and Bad Examples of Customer Interviews

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Turns out, there is such a thing as a stupid question.

How many times have you sent out a survey with answers like “1-3 times a week, 4-7 times a week, 8+ times a week?”

Or what about used the question “Would you use a product that solves [insert your problem here]?”

Sorry to break it to you, but these are stupid questions.

But luckily, not all stupid questions have to be stupid forever! We can make them better, faster, stronger. Well… we can at least make them better.

So take 6 minutes and 57 seconds to watch Zac and Kav talk about bad customer interview questions (and why they’re bad) and what good versions look like.

Have you made any of these mistakes before? Did any of these techniques help you clean up your questions? Let us know in the comments below.

To download the accompanying handout for this video, check out https://www.liffft.com/documents/CustDev-Interviews.pdf

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4 thoughts on “Whiteboard Wednesday: Good and Bad Examples of Customer Interviews

  1. Pingback: Case Study: Customer Interview Questions | LIFFFT
  2. Some of these questions may not give you a lot of information, I agree — but they can be good segues to the next question. For example “ice cream” questions can be a way to break the ice, and then lead to stories and “why” questions. Personally I find I am more likely to be willing to talk to someone if they tip their hand at least a little bit about what they are really interested in.

    • Actually Denise, you want to pull information out of them. If you “tip your hand,” they’re going to end up telling you what they think you want to hear – which is definitely not what you want!

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