Whiteboard Wednesday: How To Approach Strangers for Interviews

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What would you do if you weren’t afraid?

Skydive. Start a company. Ask them out. Travel the world. Learn to paint.

But there’s a more interesting question. “Why are you afraid?”

Once you ask the “five whys” enough times, you often end up getting to the same core reason, over and over again.

Rejection.

If you want to do customer interviews (and you DO want to do customer interviews), you have to get over your fear of rejection and start approaching strangers.

Here’s the thing though. It turns out approaching people isn’t actually that hard.

In this week’s Whiteboard Wednesday video, Kav talks about how to approach people and build rapport and provides a few opening patterns that we have seen work almost 100% of the time.

This tactical advice will help you get comfortable approaching and interviewing people on the street, in the bookstore, at a bar… anywhere!

Approaching and Building Rapport:

1. “Because…”
2. “I only need a few moments”
3. Ask for advice.
4. Everyone loves telling stories.

What openers work for you? Email me (zachary@liffft.com) and let me know!

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One thought on “Whiteboard Wednesday: How To Approach Strangers for Interviews

  1. Stumbled across this for the first time during the recent Startup Weekend Louisville: “Hi, will you take a picture for me?” It seems that people are very willing to stop to take a photo for others. Once reserved for touristy locations, the ubiquity of smartphones has made this a common ask at any venue. Once you have engaged the stranger in the photo-taking process, the ice is broken, so proceed with above recommendations. Works best with random strangers on the street, and when you have at least 2 team members there for interviews.

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