Whiteboard Wednesday: When to Stop Conducting Customer Interviews

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Do you ever worry that your product won’t succeed?

Talking to your customers is great, but you’ve got to ship something eventually. Right?

After months of customer interviews, you might wonder if you’re ready roll up your sleeves and start building.

Have you found the right solution to the right problem? Is it too soon to start development? What if you build the wrong product?

What if that next interview provides pivotal information?

We’ve all been there.

While you should never stop talking to your customers entirely, there are a few signs that you’re done with the “discovery” phase of customer interviews and it’s time to start building.

What are they? When should you stop conducting customer interviews? Kav answers these questions (and a few more) in this week’s Whiteboard Wednesday. Enjoy!

When to stop conducting customer interviews:

  1. Top 3 problem
  2. Same problems
  3. Be psychic
  4. Shut up and take my money

See you next Wednesday,

Lily and the LIFFFT Crew

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